意大利A' Design设计奖是国际最具影响力的设计奖之一,在全球超过180个国家的2万多份参赛作品中,片刻创意的4款产品包装均脱颖而出,荣获一枚银奖一枚铜奖两枚铁奖(皆为等级奖)。在成立的3年时间里,片刻创意已斩获国际顶级设计奖项6枚!

 

“传统文化需要传承,时代特色也需要发扬,时尚中国风是一种风格,更是片刻创意肩负的责任。”

 

 

意大利A' Design设计奖是国际最具影响力的设计奖之一,在全球超过180个国家的2万多份参赛作品中,片刻创意的4款产品包装均脱颖而出,荣获一枚银奖一枚铜奖两枚铁奖(皆为等级奖)。在成立的3年时间里,片刻创意已斩获国际顶级设计奖项6枚!

 

奖章-IMG_20190707_145452

 

荣誉时刻 

意大利A'Design Award 是目前世界范围内最大型最综合的年度设计竞赛,被誉为欧洲设计界的“诺贝尔奖”。2019年超过180个国家超过100个设计领域参与该奖评选,于6月在意大利米兰的科莫湖湖畔举办盛大的宴会和隆重的颁奖典礼。

 

进场

 

创始人/创意总监曾岭先生参加本次颁奖典礼

 

微信图片_20190708103331

 

微信图片_20190708113359

 

领奖-精选-MH8A5010

 

进场前

 

dd5a9c9b7c081ed2a7c779d31c912ca

 

上台

 

颁奖

 

5结束出场

 

时尚之都-意大利

在这世界级艺术殿堂的意大利,曾诞生过达芬奇、拉斐尔、米开朗基罗等影响世界的重要艺术家,在去往颁奖典礼的路上领略异国风光,不忘寻找更多设计领悟。

 

领奖-精选-MH8A5242

 

领奖-精选-MH8A5257

 

94abada66894e1125a24079caa6f195

 

领奖-精选-MH8A5167

 

领奖-精选-MH8A5176

 

领奖-精选-MH8A5276

 

0eab0464438eeab777505272716ca4b

 

领奖-精选-MH8A5318

 

 

 

 

恍然酒(A' Design银奖/IF设计奖)

Huang Ran Wine

Design aspiration of Huangran wine is originated from story of ” monkeys drag for moon”, the monkeys who wear clothes and drag for moon’s shadow like people who are busy in life but have no gain. However,there were have moment of seeing light suddenly,like the drunk and starts to think about life.  The package generalizes forest on night by raised line,use paper-cut silhouette to perform the monkeys in a wait,use Chinese leather-silhouette show style to perform the monkeys who are dragging for moon. 

 

2

 

4

 

1

 

3

 

5

 

恍然酒的设计灵感源自“猴子捞月”的故事,穿着衣服捞着月亮倒影的猴子,就像生活中忙碌却没有收获的人们。但总有恍然大悟的时候,比如他喝过酒并开始思考人生了。包装以线条概括出傍晚的森林,以剪影表现观望中的猴子,以中国皮影戏演绎正在捞月的猴子,用设计层次诉说品牌故事。

 

 

红岩溪黄金茶A' Design铜奖  

Hongyanxi Gold Tea

The main part of the package is the scene of tea picking by Tujia girls in Western Hunan. Among them, it combines the characteristics of Western Hunan, such as Xi Lan Ka Pu, pile dwelling, upturned eaves above, beautiful mountains andrivers, highlighting the strong regional characteristics.Presenting a picture of a nation, nature and beautiful scenery. Express the concept of green, healthy and original ecology of tea.The series of red, green and white colors to distinguish Black Tea Green Tea white tea. The inner box adds color on the basis of the outer box to enrich the whole design. 

Because the final feedback is to consumers, so we are more inclined to show the quality and local characteristics of tea, restore the feeling of healthy original ecology, without losing national flavor.

 

黄金茶效果图-0

 

黄金茶效果图-1

 

黄金茶效果图-2

 

higiu

 

黄金茶效果图-4

 

黄金茶效果图-5

 

包装的主体部分是采用湘西土家族少女采茶画面,融合湘西特色如西兰卡普、吊脚楼、飞檐、俊秀山川等 凸显出非常浓郁的地域特征。呈现一幅民族自然好风光的画面,表达茶叶绿色健康原生态的概念。该系列 有红,绿,白三种颜色来区分红茶绿茶白茶。内盒在外盒基础上添加颜色,使整个设计更丰富。

因为最终是要反馈到消费者身上,所以我们更倾向于表现茶的品质与地方特色,还原健康原生态的感受, 又不失民族风味。

 

 

魅力长沙系列手表A' Design铁奖  

Charming Changsha Series Watch 

The packaging of " Charming Changsha Series Watch " selected six landmark buildings in Changsha. And the use of Hunan embroidery technique of expression, aimed at displaying the charm of Changsha to promote local culture, exquisite lines show the elegance and meticulousness of traditional crafts, the aesthetic sense of traditional culture to modern objects. The packaging uses the form of Cosmetic Air Cushion Box, which increases the functionality of packaging, making it available for two times. At the same time, we design a color line fashion version on the basis of the silver line version and expand the age range of the consumer group.

 

彩绣效果图-0

 

彩绣效果图-1

 

彩绣效果图-2

 

彩绣效果图-5

 

彩绣效果图-3

 

彩绣效果图-6

 

彩绣效果图-4

 

彩绣效果图-7

 

片刻《魅力长沙系列手表》包装取景于长沙的六个地标性建筑。采用湘绣的表现手法,旨在展现长沙魅力推广地方文化,精致的线条展示着传统工艺的雅致,将传统文化的美感赋予到现代物件中。包装采用女性粉底盒的形式,增加包装的功能性,使它可以被二次利用,同时我们在银线版的基础上设计了彩线时尚版,扩大消费人群的年龄范围。


 

 

恍然古法腊鸭A' Design铁奖/IF设计奖)  

Huang Ran Traditional Preserved Duck 

The design idea of the packaging of HuangRan Traditional Preserved Duck comes from a duck breeder with a broken sack on his back in the Chinese market in the 20th century. Ducks breathe through the holes in their sacks.The sense of age is used to reflect the traditional manual curing process of preserved duck, which has an emotional resonance with consumers at the same time.

All the ducks of Huangran were raised in natural waters, they play with fishes since childhood. Huangran makes a little interesting design of the image of the duck keeper, showing that the duck keeper takes good care of the duck as grandpa does.The packaging is made of Kraft Paper paper Folding box, No special printing process, low cost and can be produced fast. Besides, the packaging needs no glue, which saves assembly time.

 

2

 

5

 

1

 

4

 

3

 

6

 

恍然古法腊鸭包装的设计创意来自20世纪中国集市上背着破洞麻袋的养鸭人,鸭从麻袋上的破洞里探出头呼吸,用这种富有年代感的情景来体现腊鸭传统的手工腌制工艺,同时与消费者产生情感共鸣。恍然所用的鸭在天然水域里放养,从小与鱼为伴嬉戏,把养鸭人的形象做了一点趣味设计,体现养鸭人如同爷爷一样对鸭悉心照顾。包装采用环保纸卡盒印刷,无特殊工艺 、成本低 、生产快,同时节省储存空间便于运输,且无需胶水粘合节约组装时间 。

 

 

 

颁奖庆典丨片刻创意2019意大利A' Design设计奖4连斩

2019-04-25
0
本网站由阿里云提供云计算及安全服务 Powered by CloudDream