国际顶级设计奖意大利A' Design Award于2020年4月15日发出邮件通知,片刻创意曾岭设计工坊《恍然米酒守护系列》再获铜奖。此前,该设计刚斩获素有“设计界奥斯卡”之称的2020德国IF设计奖(iF Design Award)。迄今为止,曾岭设计工坊已连续2年赢得此奖项共计5项,斩获国际顶级设计奖项共计9项。由于疫情影响,今年的颁奖典礼取消。

国际顶级设计奖意大利A' Design Award于2020年4月15日发出邮件通知,片刻创意曾岭设计工坊《恍然米酒守护系列》再获铜奖。此前,该设计刚斩获素有“设计界奥斯卡”之称的2020德国IF设计奖(iF Design Award)。迄今为止,曾岭设计工坊已连续2年赢得此奖项共计5项,斩获国际顶级设计奖项共计9项。由于疫情影响,今年的颁奖典礼取消。

 

 

恍然米酒守护系列  

HuangRan Patron Saint Wine  

 

 

Staying up late, poor sleep and high pressure have become the label of contemporary young people. The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology, which coincided with the demands of the product.We use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, we subvert their stereotypes in people's minds, so that they can attract young consumers.The series comes in four bottles, and each bottle represents each patron saint.  The structure of the gift box is the up and down cover. The four patron saints are printed on the inner box to occupy the four directions. The corresponding part of the outer box is hollowed out to make the packaging more layered.

 

 

 

 

 

 

 

 

熬夜、睡眠差、压力大成了当代青年的标签,守护神系列是恍然酒主打健康的产品,青龙、白虎、朱雀、玄武是中国古神话中的守护神,这与产品的诉求不谋而合。我们结合中国戏曲元素,用拟人的手法打造四大守护神的全新形象,用时尚的设计手法颠覆它们在人们心里的刻板印象,使它能够吸引年轻消费者。系列为四瓶装,每瓶对应一个守护神。礼盒结构为天地盖,四大守护神印在内盒坐镇四方,与之对应的外盒做镂空处理,使包装呈现更有层次。

 

 

 

喜报丨片刻创意再获国际顶级设计奖项2020意大利A' Design铜奖

2020-04-16
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