素有“设计界奥斯卡”之称的2020德国IF设计奖评审结果于2020年2月发出邮件通知,片刻创意2项作品获奖,截至目前片刻创意已连续3年获此殊荣共计4项!

 

0

 

“惹巴拉”在中国少数民族土家族语言中是美丽的意思,我们把当地男女情歌对唱的场景融入“惹巴拉”汉字标志中,通过表现水源地的原生态民俗与风光,突出矿泉水的优质水质。设计从正面看简洁整体,从背面透过水的折射又能看清丰富的细节。瓶盖的灵感源自当地姑娘的头巾,姑娘裙摆般的波纹瓶身让水显得更加清澈。外包装从“惹巴拉”的视觉元素中衍生出插画,结合印刷工艺以底纹的形式呈现。

 

"Rebala" means “beautiful ” in the Tujia language of ethnic minorities in China. We incorporate the scene of local love songs between men and women into the Chinese character symbol of "Rebala" . And we highlight the high quality of mineral water by showing the original folk customs and scenery of the water source. The design looks succinctly from the front and the rich details can be seen from the refraction of the back through the water. The cap was inspired by the headscarf of the local girl. Skirt-like corrugated bottle made the water appear clearer.The external packaging derives its illustrations from the visual elements of "Rebala" ,and is  presented as shading in combination with the printing process.

 

1

 

2

 

3

 

4

 

5

 

6

 

 

 

 

惹巴拉矿泉水

2019-08-22
0
本网站由阿里云提供云计算及安全服务 Powered by CloudDream